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Marketing 6.0 : the future is immersive

Kotler, Philip, author.
Contributors: Kartajaya, Hermawan, 1947- author. ; Setiawan, Iwan, author.
2024, Book , vii, 247 pages :
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Summary/Review: "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address custome more...
Summary/Review: "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."--
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